Company Spotlight: Sprite And Their Spark - Paging Captain Obvious.
What Sprite has cooked up is "Innovative TV commercials, an online interactive music mixer featuring content from GRAMMY(R) nominee Drake and a digital film mixer will inspire and enable teens to spark fresh thinking and display their originality. " No doubt this campaign will garner plenty of interest and buzz but is it really innovative? From the previous advertising that Sprite had, it looked like they were going the route of avant garde like Skittles which I think would have been a better direction. Here's the new spot, what do you think?