Company Spotlight: Skittles Has A Bizarre New Site Based On Social Media Again
Skittles made a lot of headlines when they changed their homepage to be their Twitter feed. It was new, interesting, and got them a lot of attention. Now, they've gone and changed the site again. It's hard to talk about it unless you've seen it so go and look at it here. I'll wait.
It's pretty odd right? It's both full of social media and strange as all hell. It's got lots of video, pictures, and links to their social pages which is usually a good thing. What I'm interested in seeing is how well it's updated. As of right now, they claim 92 Twitter followers on the site but when you go to their Twitter feed, there's 250 or so. They make a bunch of other statistical claims about how many tweets the red Skittles get per minute that I wonder about as well.
I'm not sure this will be a home run for Skittles but what I find interesting is their "full steam ahead" attitude towards the avant garde. Are they the candy version of Lady Gaga?