Monday, January 25, 2010

Company Spotlight: Slow Cow - The Opposite Of Red Bull

Slow Cow is a Canadian invention touting itself to be the antithesis of Red Bull.  Interestingly enough, you're directed to drink it under the exact same conditions as Red Bull would suggest: when you're nervous, when you have an exam, when you've worked out, etc..  It's got all kinds of interesting goodies in it to keep your nerves calm.
No social media or marketing going on yet but the packaging is very nice and I can see a lot of really cool social opportunity there by positioning itself alongside the 'slow food' movement or even as a direct challenge to Red Bull.....  stay posted on these guys.

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Blogger Royce said...

How very Canadian with their lackadaisical approach and their bovine inclinations

January 25, 2010 at 5:34 PM  

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