Bravo To Coke Zero For The Hong Kong Can. When Will We See Branding Like This In The US?

cokezero story via hypebeast
Bravo to Coke Zero for this. They have teamed up with a young denim company in Hong Kong called Neighborhood Denim for the design on this can. Neighborhood Denim gets some much needed exposure to the masses and Coke Zero gets some street cred. Why oh why, have we not seen more of this in the US?
Pop up stores have been huge for a few years and recycled restaurants are in now, so we obviously get it that short run products and services are working well. Why not do more with product packaging in this vein?