Tuesday, January 5, 2010

Brilliant French Lingerie Campaign!


Aubade www.frenchartofloving.com from Chainsaw Advertainment Company on Vimeo.
via Agencyspy
Wow did French Lingerie Aubade hit the nail on the head with this one.  Just look at the people below staring and taking photos trying to figure out if someone really lives up there or not.  Playing on people's utter fascination with the lives of others and not going the traditional "girl in bra" route was such a great idea.

4 Comments:

Blogger Royce said...

I'm extremely impressed. The crowd reactions and taking photos in the beginning is great - it totally inspires the curiosity in the viewer as to what's happening.

Let's not bash "the traditional 'girl in bra' " ads either though, okay? If it ain't broke don't fix it.

January 5, 2010 at 11:15 AM  
Blogger Grace Boyle said...

I absolutely love it! You're right, it is brilliant! Good find and yes, I went straight to the website as soon as it was revealed.

January 5, 2010 at 12:24 PM  
Blogger Caitlin said...

Royce - Don't worry, there is absolutely no way the "girl in bra" is going anywhere, I doubt Victoria's Secret is going to come up with anything subtle anytime soon!

Grace - Isn't that lovely? I knew my girl readers would love this!

January 5, 2010 at 3:01 PM  
Anonymous Patrick Dillon said...

Awesome. Hot women, pets and babies - those are the 3 easiest methods for winning over an audience. I prefer the one used here. Would have been really cool if they did this simultaneously in multiple cities.

January 6, 2010 at 9:57 AM  

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