Tuesday, June 16, 2009

The Good News For Right Brainers.

I am a "right brain" person and it's pretty easy to tell. This has helped me to stand out as a creative at work and among friends and also made me look really bad because I can't seem to adhere to simple organization tools like ummm.... a calendar. Right brainers are the creative people, the designers, the big picture thinkers, and also the ones that look blankly at you when you ask them for a data report. Of course this is stereotypical, I'm sure some creatives are super organized and can't see the big picture worth a damn but I'm talking generally here.
So I started reading this book called A Whole New Mind" by Daniel Pink. It's so good, especially if you're one of those, like me, that are struggling to figure out where you fit into the mix of business, finance, and other things that computers can calculate.
Here's the premise: Left brainers (accountants, engineers, lawyers, etc.) that have until now been at the top of the business food chain are seeing their jobs being done by computers that can do their work faster and better. However, computers can't really be creative.
Enter social media, an industry filled with networking, conversation, and tone. These are jobs that right brainers excel at because right brainers have skills in the gray areas of conversation, design, aesthetics, and networking.
The good news in the book is that everyone (even tax accountants) is capable of creative thought and has a lot of cool ideas to get you started.
great read so far, check it out creatives!


Anonymous Anonymous said...

ha ha - my dad gave me this for Christmas it's really good!!!

- Monster

June 22, 2009 at 1:24 PM  

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