Chick-Fil-A Teams Up With The Police Dept. Is This Ok?

How strange is this? Southern California Police will be handing out free Chick-Fil-A sandwich coupons to drivers who are wearing their seatbelts when they get stopped. I have no clue how Chick-Fil-A pulled this one off and it seems just a touch sketchy being that the Police maybe shouldn't be doing advertising....
Anyone have any thoughts on this?
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