Friday, September 25, 2009

Let's Take A Moment For Cake! Little Debbie Is Coming!

Way to go Little Debbie! The company that I've seen very little from in the social media arena has arrived with cupcakes. And that makes them my new favorite brand to watch. They are tooling around the country in tiny cupcake cars giving away little bits of heaven. Here's a link to their schedule:
True, you can always just buy a cupcake but still, who can resist when it comes from a cupcake decorated car?
Social Media analysis:
website: good, it's faily engaging and clearly explains the program.
Facebook: check. They have around 5,000 fans and the content is pretty varied.
Twitter: check. Tweets are kind of lame though. All about the city they are in.

I'm not sure how else they are promoting this project, I'd be interested to see if it was purely online.



Blogger Royce said...

When the Little Debbie car comes to LA, is the Sprinkles team going to beat up their tiny car with baseball bats? Are the two cupcake gangs going to face off and snap in the parking lot like Westside Story, or get in a giant brawl like Anchorman? So many questions

September 25, 2009 at 9:27 AM  
Anonymous David Griner said...

Caitlin, thanks for writing about Little Debbie Chocolate Cupcakes!

In terms of Twitter, you might want to check out, where we've been active for a long while now. The newer account, @Share_A_Thon, is there to help folks keep up with the cross-country tour once we're under way (mid-October).

Thanks again!
David Griner
Social media coordinator
Little Debbie

September 25, 2009 at 9:54 AM  
Blogger Caitlin said...

Royce - That's an amazing idea! Someone should call Sprinkles... Someone should make a video of that!

David - Wow! Your social media team is on it! That's so cool to see a company that not only puts their message out there, but checks on how people are responding. I'm impressed!

September 25, 2009 at 10:03 AM  
Blogger Royce said...

Really David? No thoughts on a potential cupcake showdown in LA? What about a drive-by cupcaking of the Sprinkles storefront? ... nothing? Anybody? Bueller?

September 28, 2009 at 12:04 PM  
Blogger Caitlin said...

I agree Royce, an organic Sprinkles / Lil Debbie war would not only be awesome but probably well covered on Twitter and blogs.
I'd be on team Lil Debbie. Also, there should be shirts made. And cupcake shaped brass knuckles.

September 28, 2009 at 12:14 PM  

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