Will You Try These?

Starbucks is coming out with an instant coffee line called Via. You just add it to a cup of hot water and it supposedly delivers a cup of coffee as good as from the store..... I am VERY skeptical and I will probably not be able to get into this one as I am now bordering on a coffee snob/addict. I can't help it really..... I was drooling over a coffee maker that was $400 this weekend. Instant coffee? Really Starbucks?